About Scott Phillips + Associates
Scott Phillips + Associates, Inc. is a leading U.S. public relations firm with proven capabilities in all facets of strategic communications. Founded in 1990, Chicago-based Phillips + Associates, Inc. is not one of the country's largest public relations firms. Rather, we are a certified small business that is widely regarded as highly strategic, aggressive, cost efficient and quite effective. It is because of these traits that Phillips + Associates has served as public relations counsel to a diverse mix of organizations and companies that you might think would only be represented by "the big guys."
Whether introducing new services in competitive markets or managing highly sensitive issues, we are best known for our ability to develop communications strategies that meet our clients' objectives and deliver bottom-line results.
Phillips + Associates, Inc. provides a full array of communications strategies, including:
Message Development: Whether introducing a new service, product or idea, marketing in today's competitive environment requires careful, repeated communication of the right messages to the right audiences. Phillips + Associates, Inc. specializes in the development and delivery of strategic marketing messages that directly influence the opinions and actions of targeted audiences. We begin with a thorough analysis of your audiences, their opinions and their needs. We then carefully develop multi-tiered message objectives that convey your concept with the greatest possible credibility through a wide range of communications vehicles.
Media Analysis: We provide our clients customized and targeted qualitative and quantitative media analysis and consulting - including corporate image evaluations, media understanding, competitive media analysis, and overall communications assessments. We have the capacity to provide multiple levels of media analyses to ultimately deliver a comprehensive understanding of your organization's positioning within the communications environment.
Strategic Media Relations: Phillips + Associates, Inc. is perhaps best known for the development of highly effective media relations campaigns. Incorporating the skills of both journalism and marketing, our media relations campaigns are highly strategic in nature, and deliver the right messages to the right audiences through the country's leading print, broadcast and online media. Our strategic media relations services include:
- Media campaign strategy development
- Media training
- Media materials development
- Press conference coordination
- Feature media coverage
- Timely news announcements
- Bylined article development and placement
- Media coverage analysis
Public Affairs: Phillips + Associates provides public affairs expertise that can effectively influence public opinion, build awareness of regulatory and legislative initiatives, strengthen concept credibility, build strategic relationships, and manage critical issues on both national and local levels. We incorporate a wide range of strategies and tactics into our public affairs programs, including influencer marketing, alliance development and traditional media relations.
Crisis and Issues Management: Phillips + Associates, Inc. enables our clients to anticipate, prepare for and manage communications for controversial public issues and crisis situations. Our crisis and issues management specialists directly reduce the potential for miscommunication and misunderstanding by gaining control of the communication process and ensuring that accurate information about potentially negative situations is proactively communicated to the right audiences. Our crisis and issues management services support a wide array of scenarios, including:
- Facilities realignment and closures
- Structural reorganizations
- Poor financial performance
- Product recalls and tampering
- Environmental issues
- Social responsibility issues
- High-profile litigations
Collateral Materials Development: Phillips + Associates, Inc. has considerable expertise in the development of printed and online collateral materials designed to meet your communications objectives. Our team of writers, graphic designers and online specialists can help introduce your organization, provide market differentiation, through a variety of media, including:
- Brochures, pamphlets and other background materials
- Project reports
- Multimedia presentations
- Annual reports
- Web Sites
Internal Communications: In most cases, successful public relations campaigns also incorporate internal communications components, particularly when an organization faces issues like facilities realignment, mergers and acquisitions, downsizing and labor retention challenges. Effective internal communication helps keep employees informed, eliminates misconceptions and directly support the external communications process. Phillips + Associates, Inc. can help align employee attitudes with organization objectives through a variety of vehicles, including:
- Employee communications strategy development
- Development of direct and indirect internal communications networks
- Productions of internal newsletters
- Development of employee Web Sites and Portals
Key People at SP+A
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